From an event design system to a a Drive-to Campaign
The Story
Aveva decided to create a first ever virtual experience to promote agile insights for a transforming world. Aveva World Digital was in need of a special look and messaging drive through campaign to reach attendees from all over the world.
The Creative team
Creative Lead: Caroline Schaffer Art Director: Nathalia Silva Art Director: Kristen Harlin
Dark background texture
Light background texture
Photography
Design Elements
Type Treatment
Social Tiles
In order to drive attendees to AVEVA World Digital, we created a social media and email campaign. We showcased industry leaders, virtual attendees to entice participation and a sneak peak of the event.
Email Campaign
The email campaign included a variety of emails targeted pre, during and post event. These featured insightful information of key takeaways, event information and most importantly upcoming conferences from experts in the field.
